Category: Recruitment SEO

A selection of the latest recruitment SEO and Google Job Search related articles.

How to Get Your Job Postings Ranking in Google

Google’s latest venture makes it even easier for job seekers and businesses to connect. Are you set up to take advantage of the career platform?

With the pandemic playing havoc with the jobs market, the internet giant has rolled out Google for Jobs. Now, a broad range of job seekers can find your vacancies and open positions through a simple Google search. No more posting your adverts to a hundred different sites.

However, you may find your job postings aren’t showing up prominently (or at all) on Google Jobs. Here’s how to fix that.

Use the Google Indexing API

Google have an API just for Google Jobs to ensure that your jobs are found and indexed quickly by the search giant.

This can also help make sure that your jobs and found first on your own website, rather than the job aggregator sites.

Optimise your ads

As with anything Google-related, your job adverts should be fully optimised and search engine-friendly.

That starts with all the basic information – the job title, the location, the description of the role. Make the advert relevant for both the job seeker and for Google. But don’t just stick to a narrow set of keywords and phrases. Ask yourself, does this role have more than one title. For example, ‘office assistant’ and ‘admin assistant’ might yield two very different results.

If job seekers are searching specific terms, make sure you’re including them to guarantee you’re showing up in results.

Use Google for Jobs partner sites

Google for Jobs operates through partner sites. It’s not a closed jobs board like Monster or LinkedIn. Like its news service, Google aggregates lots of different jobs from lots of different sites.

Many of the big-name job sites, like Glassdoor, Monster, and LinkedIn, have partnered with Google. We wouldn’t be surprised to see even more join in the coming months – especially as the pandemic continues to play havoc with the jobs market. But currently, not every site is a Google for Jobs partner.

Check that the site you’re advertising on is part of Google for Jobs. If it’s not, re-post the ad to a site that is (you can still keep the original job advert live, too).

Set up your structured data

As with other Google products, Google’s jobs site uses ‘spiders’ to crawl the internet for information. If your careers website or job posting isn’t properly set up with structured data, these ‘spiders’ won’t be able to see what it is your site is telling them – so your positing won’t appear in any Google for Jobs results.

Read our guide to structured data for Google Jobs here.

This doesn’t need to be big job. You and your web developers won’t have to rewrite a million lines of code for Google’s benefit. Though you will likely need a web developer to get this set up.

Once ready, make sure to use Google’s Rich Results Testing Tool to make sure everything’s running as it should be.

Check out Google Search Central’s job postings developer page for more support or our extensive guide to Google Jobs here.

Ensure your site and job application process is mobile friendly

It is crucial to consider the mobile experience for job seekers. With an ever increasing number of British and international job-seekers using their mobile devices to search for job opportunities, it’s essential to ensure that your job postings are optimized for small screens and that the application process is mobile-friendly.

This means that the text should be easy to read, buttons should be large enough to tap with a finger, and the application form should be simple to fill out on a small screen.

By providing a seamless mobile experience, you’ll be more likely to attract a diverse pool of qualified candidates.

Consider testing your site and application process on a range of iPhones and Android devices to make sure there are no hidden problems or accessibility issues.

Now is the perfect time to get set up with Google for Jobs. For organisations like yours, it means your job vacancies will be seen by a much larger, more diverse, and experienced talent pool – and through a simple Google search, too. That’s bound to be better for your business.

To find out more about how we can help companies and organisations with Google Jobs and recruitment SEO services click here.

January 12, 2022
Google Jobs Guidelines Updated and Direct Apply Property Added
It is been a busy week for those with an interest in recruitment SEO – Google have announced two significant new updates to their AI powered job service Google Jobs.

On Tuesday in a Search Central blogpost Google released details on a new technical feature allowing recruitment sites to indicate if they allow direct applications, and also provided information on additional new editorial guidelines for job sites.

Editorial Content Policy

Google are launching a new editorial content policy for Google Jobs, scheduled to be implemented in October this year.

The upcoming policy will include requirements such as:
- Obstructive text and images
- Excessive and distractive ads
- Content that doesn’t add any value to the job listing
- Follow basic grammar rules
- Avoid unnecessary capitalisation
Direct Apply – New ‘directApply’ property for job listings

The new directApply property is an optional feature allowing recruitment sites to specify to Google that users can apply directly on the applicable page.

The aim is to make it clearer to users whether they can actually apply directly on a site or not, avoiding the dreaded double application process that many sites currently use – whereby a user would fill in their details once whilst applying – only to be asked to be forwarded to another location and asked to fill in the very same details again on the next site.

What is a direct apply experience?

A direct apply application process should be ‘short and simple‘ without any ‘unnecessary intermediate steps‘.

This includes any repeated action such as having to sign or log in more than once which would indicate that a website does not offer a direct apply experience.

Google have created an illustration that attempts to illustrate this process and show the shorter, faster, and ultimately more preferable route for job applicants.

Above – a short direct apply experience, vs an extended non-direct apply application process.

If the user has to click apply, complete an application form, sign in or log in more than once in the application journey, it means that you aren’t offering a direct apply experience.
Google Developer docs

How to improve trust

Google also listed some issues based on research they have conducted that job sites should attempt to avoid in order to improve candidate trust. The expanded list is in the blog post but I have summarised it below:
- Verify that there are no scammy or spammy job posts on your site
- Ensure a good user experience
- Remove expired job posts
- Make sure that the job’s posting date is genuine
- Don’t include wrong or misleading information in the job post or the markup
Hat tip to Search Engine Roundtable.

Find out more about recruitment SEO here, or check out our guide to Google Jobs.
July 15, 2021
How to Fix ‘New Job Postings issues detected’ Error Messages in Search Console
If you have Google Search Console set up for your recruitment website (or indeed any website that hosts job listings) then you may well have received an email titled as per the below at some point – if not dozens of times:
```
New Job Postings issues detected for site https://www.example.com/
```
So what does this email mean, and is it a problem you need to take care of? We will explain everything in this blog post.

First things first, let’s make sure we understand the basics.

Why am I getting this ‘New Job Postings issues detected’ email?

If you have received one of these emails – whether you are the main contact in Search Console, or it has been forwarded to you to deal with – we can state with certainty that the following is likely true:
- Your website has been set up/connected to Google Search Console
- Google has found some jobs listed on your website
- These jobs listed on your site are at least partially using the Job Posting structured data format
- Google have detected some kind of error or issue with the Job Posting structured data as it is used on your website
Initial Steps

The first step with anything like this is simply to make sure you have access to Google Search Console.

If it has been set up by someone else who may have left the company or at a previous marketing agency, you may have to either ask them to add you as a user, for the account details (if a generic/shared account is being used for access), or if all else fails you may have to go about getting yourself set up/verified in Search Console.

Once you are logged into Search Console, be aware that you may have more than one website, or ‘Property’ as they are known, inside your Search Console account, so make sure you have the correct one selected.

To do this you can navigate to the property for the domain you received the email for using the ‘Select property’ dropdown list in the top left of the screen.

Enhancements > Job Postings

Once logged into Search Console and you have the correct domain property you will need to navigate to the Job Postings section under ‘Enhancements’ in the sidebar. See the image below:

Screen-capture of the ‘Enhancements’ section in Search Console

From here you should be able to see three tabs: Error, Valid with warning, and Valid.

Using the two tabs that highlight errors and warnings, you can work through and diagnose which parts of your code/data are causing issues.

Errors vs Warnings – What is the difference?

Errors show when a required piece of information has not been provided. These need to be corrected or the job listing will be unlikely to show.

Warnings on the other hand occur when an optional piece of information is missing. These are more optional, but for the sake of a quality listing you should still consider fixing them.

If necessary you will may need to work with your developers to repair, or add in, extra bits of structured data.

Different issues you can face include missing or incorrectly formatted data.

Examples of Job Posting warnings in Search Console

Job Postings – Quick Guide

Currently there are 6 required properties and 5 additional recommended properties to include in your Job Postings structured data.

Required properties

There are 6 required properties for job postings:
- datePosted
- description
- hiringOrganization
- jobLocation
- title
- validThrough
Recommended properties

In addition to this there are also 5 recommended properties to think about including:
- applicantLocationRequirements
- baseSalary
- employmentType
- identifier
- jobLocationType
You can read more about Job Posting structured data and Google Jobs in our guide here.

Specific Error Reporting in Search Console

In December 2019 Google made an update to how they reported errors, aiming to be as specific as possible with regards to the issues affecting job listings.

This means that users looking at historical errors around this time may see fluctuations in the number of reported errors.

Search Console now reports more specific error types of Job Posting errors. Therefore you might see a reduction in certain generic error types, with a corresponding increase in new, more specific error types (if you have not already fixed those issues). The total number of errors should not change as a result of this update.
January 10, 2021
Google: Here’s How to List Work From Home Jobs

In response to an upsurge in work-from-home (WFH) recruitment positions following COVID-19, Google have repeated their advice on how companies and recruitment agencies making use of Google Jobs Search (aka Google for Jobs) can markup their jobs to highlight WFH positions.
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July 30, 2020
10 Tips To Help You Get an SEO or Digital Marketing Job in Manchester

Manchester and nearby Salford have a thriving online and digital marketing sector, with hundreds of agencies, as well as many thousands of companies and organisations all requiring staff.
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August 16, 2015