Google have officially announced that the Page Experience Update will be rolling out for desktop search starting from February 2022.
(more…)Category: Website Speed Optimisation
A selection of articles relating to website speed optimisation, the practice and theory of making sites load faster.
Website speed optimisation is important to both SEO and user experience.
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Review: CloudFlare WordPress Automatic Platform Optimization (APO)
Check out our review based on our direct experience testing out the new service on the Search Candy website.
CloudFlare APO Review
TL:DR: I would say the APO service should still be in beta.
First, what is the CloudFlare WordPress APO?
With Automatic Platform Optimization (APO) Cloudflare will serve your entire site from our edge network, ensuring that customers see improved performance when visiting your site. Typically Cloudflare only caches static content, but with APO we can also cache dynamic content like HTML so the entire site is served from cache. This removes round trips from the origin drastically improving TTFB and other site performance metrics.
CloudFlare support docsI am a big CloudFlare fan – I think the service has a huge amount of potential – but its important to understand what CF is actually capable of and ignore any of the “black magic” vibes that people assign to it.
CloudFlare and their products either work – and ideally speed up/secure your site – or they don’t, and they are a waste of money.
Supported Plugins
Here is the official list of WordPress plugins that are confirmed by CF to work with the new WordPress APO (source) – updated September 2021.
- WP Rocket
- BigCommerce
- Easy Digital Downloads
- WooCommerce
- YITH WooCommerce Wishlist
- WP EasyCart
- Ecwid Ecommerce Shopping Cart
- WP ECommerce
- Bookly
- WPTouch
- Mobile Detect
- WordPress Mobile Pack
- WP-Mobilizer
- WP Mobile Edition
- Any Mobile Theme Switcher
- Easy Social Share Buttons
- Jetpack (Mobile Theme)
- wiziApp
- WPML
Quite a small list. If your site uses any WordPress plugin that is not on that list, then its compatibility with the APO is not supported by CloudFlare or guaranteed to work.
Specifically you may note that there are no caching/site optimisation plugins on the list. Update: CloudFlare have now added WP Rocket to the list of compatible plugins.The lack of support for optimisation plugins is at the root of all the issues I had with the service.
It is simply not designed for users who have independently made any web perf optimisations to their site, such as installing a caching plugin, removing resources via AutoOptimize, or similar.
On installing the CloudFlare plugin (required to use the service), my site’s footprint increased in size from a manageable number of well optimised resources, to over 70+ unoptimised files.
The CloudFlare plugin essentially de-optimises your sites resources, then tries to cache them at the edge.
Interactions with support etc have not been great so far.

Use a plugin not on CloudFlare’s list of ~20 compatible plugins? That’s a ‘user misconfiguration error’ Which Caching & Performance Optimisation Plugins work with the CloudFlare APO?
So far we have tested the following plugins with the CloudFlare APO:
LiteSpeed Cache for WordPress
Compatibility with CloudFlare APO: 0/10.
Instantly breaks the site. We were not able to find a combination of plugin settings or a setup that did not result in a broken site.
Has a direct integration via API allowing you to clear the CF cache directly.
FlyingPress
Compatibility with CloudFlare APO: 5/10.
Doesn’t result in a broken site, but does not have any integration with CloudFlare. Recommended setting (as per FlyingPress docs) is to turn off page caching in FlyingPress whilst using the CF APO.
HummingBird
Compatibility with CloudFlare APO: 8/10.
Works well with the CloudFlare APO and has an API integration allowing you to clear the CF cache directly.
Conclusion
My recommendation to anyone who was interested in testing it out would be: by all means test it out, but don’t expect it to improve your site speed if you have already made a reasonable attempt at this already.
Perhaps in 6-12 months CF will have improved the service to the point where it works with other optimisation plugins.
Your mileage may vary. Perhaps there is a caching plugin or server/site settings combo that DOES play friendly. But I haven’t found it.
There may be people reading this who have no interest in web perf but who do like the sound of a paid service aimed at WordPress that tries to do some of the work for you.
With the added pressure of Google adding Core Web Vitals performance in search rankings – due to hit in May 2021, potentially millions of businesses will be looking to solutions like this.
Personally for me the test is over for now, I have moved back to using our original CDN in the meantime, and site speed is back to normal.
March 2022 Update
Another test of CloudFlare’s APO, and results have not improved. We attempted to use the APO again – and tested the results. Every aspect of the site performance worsened: speed, total resource size, request numbers, and in the lab Core Web Vitals scores dropped.
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Core Web Vitals: Google Set May 2021 Date for Page Experience Search Ranking Update
Google posted on Tuesday the date they expect to push live the previously announced page experience search ranking update: May 2021.
Page Experience
Back in May of this year Google announced that they would be integrating various page experience related ranking signals into their algorithms.
Page experience signals relate to how users perceive the experience of visiting and using a web-page.
Primary page experience signals include factors such as: how long a page takes to load, how long it takes to become interactive, and the stability of different elements on a web-page as it loads.
Originally announced by the Google Chrome team: ‘Web Vitals’, aka ‘Core Web Vitals‘ are a new set of page experience metrics developed by Google – designed to allow for a unified and improved collaboration on improving user experience across the web.
New Integrations
As well as the metrics themselves, Google revealed integrations across their suite of testing and reporting tools, from Lighthouse / Web.Dev, to a new Core Web Vitals report in Google Search Console itself.
This new report in Search Console allows webmasters to see the collated page experience results for users in bulk across different URLs on a website assuming enough data has been collected – something which can be a problem for smaller sites.
Google stated at the time that they ultimately expected the new metrics to be used in the forthcoming search ranking updates.
Date Announced
Well the specific time for that integration has now been announced, and the date will be essentially one year after the original announcement: May 2021.
As stated in Tuesday’s blogpost on the Webmaster Central blog, Google will be combining Core Web Vitals with existing ranking signals such as mobile-friendliness, HTTPS usage, and intrusive mobile interstitials, as shown in the following graphic.

Graphic showing where Core Web Vitals will fit into the upcoming search ranking update So what does this mean in simple terms? It means that Google’s new page experience metrics will have an impact on the SEO of websites.
Realistically the new signals will probably start off quite weak as ranking factors, and may then over time get tightened up as Google gain confidence in their ability to provide reliable results for users.
In other Core Web Vitals news, today Chris Johnson released a Core SERP Vitals Chrome extension that enables users to see Core Web Vitals information pulled from the Chrome User Experience Report, direct in Google search results.
This could be useful if you want to see a really quick score to compare sites, without having to run a report manually.

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How To Display WebP Images with a JPG/PNG Fallback & Automated Solutions for WordPress
A quick guide on WebP, why you would want to use it, and how to quickly implement WebP on your website using the
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How To Disable Emojis in WordPress
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Sucuri Launch Global Website Speed Testing Tool
Website security & DDoS protection service provider Sucuri have launched a new free global website performance testing tool.

